At Furcy Botanik, every detail matters and Beatrice is the steady hand making sure each one aligns with our values. With over 15 years in brand and operations management, plus her earlier role as a partner in a body care brand, she’s no stranger to navigating the fast-moving, detail-driven world of beauty.
Her journey into wellness began in her 30s, when she made intentional changes in what she ate, how she lived, and how she cared for herself. That shift became the foundation for her leadership at Furcy; where beauty, longevity, and intention are intertwined.
Leadership
Beatrice leads with a blend of structure and intuition. She’s meticulous the kind of leader who believes in doing things right, not just fast and her ability to anticipate issues before they arise keeps operations running smoothly. But just as importantly, she nurtures both the people and the process, ensuring every decision reflects the brand’s heart.
“Made in the USA”
For Beatrice, keeping production close to home is about integrity and quality. “It means I can stand behind every step of the process,” she says. Producing in the U.S. may come with higher costs, but it also ensures speed to market, strong supplier partnerships, and unwavering standards.
Staying Connected to Furcy’s Heart
Beatrice’s bond with Furcy is personal. The brand’s hero ingredient, the Djon Djon mushroom, is part of her own heritage a food and wellness staple from her childhood, introduced to her by her grandmother, a community “leaf doctor.” This early exposure to the healing power of plants still guides her work today.
What Makes Furcy Special
From sourcing to final product, every choice is made with integrity, intention, and soul. The team blends ancestral knowledge with modern science, creating skincare that’s sensory, sustainable, and grounded in truth. “We’re mission-driven, but we’re also deeply human,” she says.
On Advice for Future Leaders
Her guidance is clear: hold yourself to high standards, but make sure they’re grounded in purpose. Surround yourself with people who share your vision and values. Communicate openly, learn constantly, and lead with presence rather than perfection.
As Furcy grows, Beatrice is most excited about expanding what she calls “BeautySpan” the art of aging gracefully while living beautifully. With new innovations on the horizon, she’s committed to ensuring the brand evolves while staying rooted in its story.
